Up to ₹2.5 crore for a pre-launch or recently launched food startup, from Better Bite Ventures, with the support of Suhasini Sampath, co-founder of Yoga Bar.
Suhasini co-founded Yoga Bar, raised from top consumer VCs such as Fireside Ventures, and grew it into one of India's best-known modern food brands before it was acquired. She's
supporting First Bite to help Better Bite find and back the next generation of Indian food founders.
Better Bite is an early-stage fund investing in food startups across Asia Pacific, including India. We back founders building food that's better for people, planet and animals, from healthier products to new ingredients. We're often the first cheque in. Our startups have since raised hundreds of millions of dollars in follow-on funding.
Up to ₹2.5 crore early on.
First Bite is designed with input from someone who has taken an Indian food brand from first product to acquisition.
When you're ready to raise, we'll make intros to top consumer investors in India and beyond.
A unique take on a large food category, with a clear reason to exist that competitors can't easily copy. Founders who know exactly why this product and why now, and the right team to build it.
Your branding, packaging and product can be a work in progress, as long as they already show where you're headed and that you can get there. You don't need traction or a warm introduction. Already raised a small early round? That's fine too.
We use standard early-stage instruments common in India, such as CCPS or a convertible. Valuation and structure aren't fixed; we agree them with each startup, and they reflect how early we're investing. If you haven't raised before, we'll walk you through it.
No. If we go ahead, we'll help you get the basics in place.
Yes. We back teams more often than individuals, but a solo founder with a clear plan and the ability to execute is welcome to apply.
Yes. A small early round from angels or an early-stage fund is fine, and so is a round in progress: if you have other investors committed and want us in alongside them, apply.
We evaluate every application and will do our best to let everyone know the outcome. If you're shortlisted, we'll reach out to arrange a conversation.
Suhasini supports First Bite with her experience as a founder; she isn't joining Better Bite, and Better Bite makes every investment decision. As is standard after a founder sells their company, there are some categories, mainly those closest to Yoga Bar, where she keeps her distance from individual startups. Whatever your category, the process, capital and support for your next round all come from Better Bite and are the same for every founder.
Yes. It's seen only by Better Bite Ventures and its team, and shared with Suhasini Sampath only where relevant to her involvement. It's used only to evaluate your application. If you're building in stealth, tell us; we're used to it and can keep things quiet.
Fill in the short form below. Questions? Write to firstbite@betterbite.vc.
Applications close at 23:59 IST on 23 September 2026.
Your application is confidential. Information you submit is used only to evaluate your application. It is accessible to Better Bite Ventures and its team, and to Suhasini Sampath only where relevant to her involvement, and is not shared with any third party. We handle it in line with India's Digital Personal Data Protection Act, 2023.